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“Rethinking helps us not only to bounce back, but also to bounce forward” 

Manulife and IMMAP bring renowned psychologist, professor, and best-selling author Adam Grant to DigiCon POP 2021 

October 14, 2021



Manila ― The Philippine arm of global life insurer Manulife partnered with the Internet & Mobile Marketing Association of the Philippines (IMMAP) to feature renowned organizational psychologist, best-selling author and one of Wharton’s top-rated professors Adam Grant on Day 1 of IMMAP DigiCon POP 2021 last October 11. 

Grant, who recently authored a new book, “Think Again: The Power of Knowing What You Don’t Know,” is known for his pioneering research on motivation, generosity, and creativity. He has been recognized as one of the world’s 10 most influential management thinkers, Fortune’s 40 under 40, and Oprah’s Super Soul 100. At the DigiCon POP, Grant shared the importance of rethinking so we can “bounce forward” from the challenges brought by the pandemic, which suggests not only overcoming adversity to go back to the way things were, but also fixing the problem at the source so we can create better possibilities. It indicates learning to question, evaluate or let go of old assumptions; and capitalize on mental flexibility, humility, and curiosity to create meaningful innovation. 

“The pandemic has forced us to rethink, so we can make sense of things and adapt as the world evolves around us. Rethinking entails acknowledging ‘post-traumatic growth,’ which means learning and growing from difficult experiences; finding personal strength; forming deeper relationships, and realizing a deeper sense of gratitude, and new possibilities and purpose,” Grant shared during his keynote at the IMMAP DigiCon POP 2021. 

“Rethinking also helps build a foundation of psychological safety in our learning cultures, so we can encourage people to take risks, raise problems and explore innovative solutions, and evaluate the best ways to move forward together. It’s about modelling openness and inclusiveness, making it unsafe to be silent and safe to speak up. We all need to make time for rethinking and unlearning, including reevaluating old practices that don’t match current challenges anymore,” he added.

At the virtual conference, Manulife’s Chief Marketing Officer Melissa Henson also talked about how the pandemic has challenged many companies to pivot their strategies to thrive and stay relevant during the most uncertain and volatile of times. She highlighted how proactively seeking out customer insights to reinform and realign business strategies helped Manulife Philippines adapt to the evolving landscape and understand customers’ most pressing needs and challenges.

“COVID-19 is the biggest disruptor we have ever seen in our lives. We had to shift our perspectives and reform how business is done,” Henson said. “During the pandemic, we learned how to overcome disruptions by putting customer insights into meaningful action, transforming them into tangible innovations that can make a difference to our customers, and in the way we do our business. In these situations, even small changes matter.”

Henson added: “If the pandemic taught us anything, it’s that doing more of the same is never the best way forward. It’s important to have the courage to seize opportunities to do things differently, and create something bigger, faster or bolder so we can find new ways to make every day better.”

Prior to the pandemic, Manulife had initiated a digital transformation that enabled the company to future-proof its processes and services, and build resilience in the face of uncertainty. As a result, the leading life insurer was among the first in the industry to conduct virtual financial consultations and insurance sales when heavy restrictions on mobility and in-person meetings were put in place. Manulife has also continuously enhanced the service features of its mobile-optimized customer website Manulife Online, so customers can manage their policies digitally, safely, and conveniently -- anytime, anywhere.

This year’s DigiCon POP 2021 runs from October 11 to 15. Throughout the five-day event, Manulife Philippines also hosts DigiCon’s Community Chat Rooms featuring Dr. RJ Naguit, mental health advocate; Alec Cuenca, podcaster, and digital content creator; and some of Manulife’s top insurance advisors and wealth specialists, who will answer questions from attendees about mental wellness, goal setting, and financial planning 

To know more about Manulife Philippines and Digicon POP 2021, you may follow Manulife’s Facebook page: or visit their website at


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About Manulife Philippines

The Manufacturers Life Insurance Company opened its doors for business in the Philippines in 1907. Since then, Manulife’s Philippine Branch and later The Manufacturers Life Insurance Co. (Phils.), Inc. (Manulife Philippines) has grown to become one of the leading life insurance companies in the country. Manulife Philippines is a wholly-owned domestic subsidiary of Manulife Financial Corporation, among the world’s largest life insurance companies by market capitalization. Learn more about Manulife Philippines and follow them on Facebook (, Twitter (@ManulifePH), and Instagram (@manulifeph).


About Manulife Investment Management

Manulife Investment Management is the global wealth and asset management segment of Manulife Financial Corporation. We draw on more than a century of financial stewardship and the full resources of our parent company to serve individuals, institutions, and retirement plan members worldwide. Headquartered in Toronto, our leading capabilities in public and private markets are strengthened by an investment footprint that spans 18 geographies. We complement these capabilities by providing access to a network of unaffiliated asset managers from around the world. We’re committed to investing responsibly across our businesses. We develop innovative global frameworks for sustainable investing, collaboratively engage with companies in our securities portfolios, and maintain a high standard of stewardship where we own and operate assets, and we believe in supporting financial well-being through our workplace retirement plans. Today, plan sponsors around the world rely on our retirement plan administration and investment expertise to help their employees plan for, save for, and live a better retirement.

As of June 30, 2021, Manulife Investment Management’s assets under management and administration, including assets managed for Manulife’s other segments, totaled CAD $1.0 trillion (US $834 billion). Not all offerings are available in all jurisdictions. For additional information, please visit 


About Manulife 

Manulife Financial Corporation is a leading international financial services provider that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and our global wealth and asset management segment, Manulife Investment Management, serves individuals, institutions and retirement plan members worldwide. At the end of 2020, we had more than 37,000 employees, over 118,000 agents, and thousands of distribution partners, serving over 30 million customers. As of June 30, 2021, we had CAD$1.3 trillion (US$1.1 trillion) in assets under management and administration, and in the previous 12 months we made $31.3 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 155 years. We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.