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Manulife’s new digital film encourages Filipinos to restart and be brave when embarking on new beginnings

June 29, 2021

 

 

Manila ― The Philippine arm of global life insurer Manulife recently launched “Now Boarding,” the company’s new digital film that encourages Filipinos to see the value of resetting your goals in life and embracing new beginnings, even in the face of uncertainty.   

Available for viewing on Manulife Philippines’ YouTube page, the new digital film tells the story of unwitting passengers passing through airport security, where they meet a tough “insecurity officer,” who meticulously inspects baggage contents before allowing entry. During the screening process, travelers reveal various insecurities, doubts and fears mysteriously hidden inside their luggage, which they intend to bring with them as they start a new chapter in their lives. The film emphasizes that the path towards the life you want to live takes self-belief and courage, and requires letting go of unnecessary baggage, even when uncertain about what the future holds.

“With the disruption brought by the pandemic, everyone sought safety and security, and this led many to put their goals and dreams on hold. Despite this significant challenge, we’ve seen how Filipinos revisited, refocused and re-evaluated their priorities and plans, working hard to get back on track. Our Filipino spirit has kept us moving forward,” said Melissa Henson, Chief Marketing Officer of Manulife Philippines. 

“As Filipinos get ready to hit the reset button, Manulife is here to help bring them closer to their goals and set themselves up for success, so they can live everyday better,” Henson added.  

To those who want to financially secure their future, Manulife Philippines continuously innovates its product suite and services to be more accessible to many Filipinos. For more information, visit www.manulife.com.ph or add them on Facebook www.facebook.com/ManulifePH.

 

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About Manulife Philippines

The Manufacturers Life Insurance Company opened its doors for business in the Philippines in 1907. Since then, Manulife’s Philippine Branch and later The Manufacturers Life Insurance Co. (Phils.), Inc. (Manulife Philippines) has grown to become one of the leading life insurance companies in the country. Manulife Philippines is a wholly-owned domestic subsidiary of Manulife Financial Corporation, among the world’s largest life insurance companies by market capitalization. Learn more about Manulife Philippines by visiting their website www.manulife.com.ph and following them on Facebook (www.facebook.com/ManulifePH), Twitter (@ManulifePH), and Instagram (@manulifeph).

 

About Manulife 

Manulife Financial Corporation is a leading international financial services provider that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and our global wealth and asset management segment, Manulife Investment Management, serves individuals, institutions and retirement plan members worldwide. At the end of 2020, we had more than 37,000 employees, over 118,000 agents, and thousands of distribution partners, serving over 30 million customers. As of March 31, 2021, we had CAD$1.3 trillion (US$1.0 trillion) in assets under management and administration, and in the previous 12 months we made $31.3 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 155 years. We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.