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better life is measured in quality, not just years

What is Manulife Asia Care Survey?

Started in 2020, Manulife’s Asia Care Survey is an annual research study that explores the evolving behavior, sentiments and priorities of people from eight markets in Asia (Mainland China, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, and Vietnam) against the backdrop of volatile economic and sociopolitical realities impacting their financial goals, aspirations, and overall well-being.

This year's survey findings reveal a significant shift in priorities among consumers, emphasizing quality of life over lifespan. Filipinos surveyed prioritize health and financial independence to enjoy a better life over merely living a long, illness-free life. The survey also highlights the perceived importance of financial stability in maintaining overall health and quality-focused longevity. This underscores the importance of wellbeing in physical, mental, social, and financial aspects.

This evolving definition of longevity highlights the need for proactive engagement and support to help individuals make informed decisions and adopt behaviors aligning with their life goals. The survey also reveals a variety of approaches to planning for the future, indicating a broader opportunity for collaboration in guiding and empowering consumers to track progress and achieve a fulfilling, independent lifestyle in their later years.

This year’s Asia Care survey asked 1,000 Filipinos about their views on longevity. In the Philippines, life expectancy at birth is projected to reach 73 years by 2050, from 70 years in 2023. As people live longer, they start viewing longevity from a different lens, which focuses on meeting their own needs and priorities. 

For the Filipinos surveyed, it’s all about “adding life to years” instead of the other ways around. They are now evolving how they view longevity—having a sense of purpose, quality of life, independence, health, and dignity. Reasons why maximizing lifespan is not a top wish included: 

51%

Having a meaningful life is more important than living a long life

49% It is not how long I live - it is the quality of life that is more important

38% I don't want to be a burden to my family or rely on anyone for help

30% I don't want to live longer with chronice illnesses or disabilities

26% The cost of healthcare and potential financial burden is too much for me/my family

19% I am not financially prepared and don't have enough money to maintain the same active lifestyle quality after retirement

19% I am concerned about the potential decline in my mental health

Physical, mental, and financial health are all important factors affecting one’s desired life expectancy, with physical health being viewed as the most important. 

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